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The Neurological Prime Time

The first and last twenty minutes of your day are the highest-value attention real estate you own.

The first and last twenty minutes of your day are the highest-value attention real estate you own.

The brain moves between sleep and waking in a state of heightened receptivity. More open to suggestion. More sensitive to mood. What enters these windows sets the tone in ways midday inputs don’t.

Most people hand these windows to an algorithm before they’ve had a single thought of their own. The phone comes off the nightstand before the eyes are fully open. The last thing before sleep is a feed designed to keep you engaged, not to settle you down.

A cheap alarm clock and a phone in another room gives them back.

Someone is setting the tone for your day. Make sure it’s you.